TikTok

TikTok is a popular video-sharing social networking service which has become a huge phenomenon in recent years. TikTok was launched in 2017, and now has over 800 million monthly active users. Although many people believe that most users are Teens about 50% of global audience is under the age of 34, and the adult TikTok user sector is still growing rapidly.  Many celebrities and household brands have joined TikTok, and it provides a great opportunity to promote your business.

With the launch of TikTok For Business, we now have a great tool for reaching out to an audience by creating interactive content, polls and hashtag challenges. You can also introduce your product and services via Brand Takeover and In-Feed Ads.

TikTok shares short videos, lasting anything from three seconds to one minute (some users may load content that is slightly longer). These videos may show anything from dance routines to comedy sketches to educational content. TikTok monitors what individuals like and recommends similar content. Individual users can select favourites and 'not interested' when viewing content, which changes the video recommend to them and others. Individuals can also choose to follow other users, seeing all the video content form a particular source.

Networking on TikTok is a little different to other media. As well as recommending video content to friends, as many social media platforms do, the TikTok platform can link videos based on facial recognition. This means TikTok creates links that other platform would not be aware of.

TikTok is orientated around creativity and diversity, all in short pieces. It has an immense variety of video content, which keeps users interested in avoiding repetition. It is popular with people who have some spare time, even if that time is just a few minutes on public transport. And it works if the individual has a short attention span. So TicTok is reaching people when nothing else is happening, reaching all the gaps that other social media platforms miss.

TicTok advertising is comparable to the best and most popular social media platforms, offering a similar return on investment. Companies can pay for Ads, campaigns or their own channel which all reach many individuals, if the content is good and well set up. It seems most effective for larger businesses reaching a younger and not so young demographic.